Is your setting taking full advantage of its online web presence? Hold on to your aprons as we deep dive into SEO!
SEO (Search Engine Optimisation) – In a Nutshell Definition:
Search engine optimization (SEO) is a process that affects the visibility of your website in a search engine’s (such as Google) search results. For example, the more frequently your website appears in (Google) search results, the more visitors you will receive from Google to your website.
Are you unsure about search engine optimisation? The first thing to remember about SEO is that you’re optimising your business, not just your website, and there are three principles to keep in mind: Load, Link and Localise.
Content is vital for SEO. The more pages you have, the more content you have. The more content you have, the more chance there is that you’ll match someone’s search terms. Don’t be afraid to load your site with lots of interesting and varied content.
Keep your vocabulary simple and consistent because search engines want to see keywords (what people are searching for) appearing frequently on your site. At the same time you don’t want to make it boring to read. Search engines also like lots of different types of content, so think outside the box and load up on pictures and videos of your Early Years setting, as well as text.
Search engines love links back to your website. They count how many times they arrive at your website from different places to work out how well known your site is. There are two ways to do this: social media and back linking.
Social media allows you to share your site via a Facebook page or Twitter. It also means other people can share it too. Make it easy for them by adding social media buttons and mention your website on your own social media accounts. Google will also prioritise results with a Google+ account.
Back linking is where a link to your website appears on another site. This might be paid-for advertising, a case study or a mention in a blog post or tweet. If your setting features on a highly ranked site that will also drive traffic to you. If I search for “nursery” + “myhometown” only half the results on the first page are nursery’s own websites but the others still give me information I need.
Successful SEO depends on knowing what people search for, and providing what they want to find on your site. Ensure your site clearly identifies where you are and what you do. Early Years settings are very local resources. Parents want their childcare to be close to their home or their workplace. By incorporating into your website not only terms related to your own neighbourhood but also those nearby there’s more chance of someone finding you.