Future of Communication


Like many other parents in the UK, I am a bit like one of those Stretch Armstrong toys of the 80s and 90s; you know, the one which is pulled, twisted and stretched to its very limits, and then slowly returns to its normal state before the process starts again.

Every day when dropping my son off at nursery, I empathise with fellow parents, obviously late for work, hauling their children out of the car followed by changing bags, lunch bags, hats and coats.

At the end of the day we each return to collect our child, along with said changing bag, lunch bag, hat and coat as well as a slip of paper telling us when he/she ate, slept and had a nappy change, plus a monthly newsletter and mental note to remember the note on the door about fancy dress day a week on Tuesday.

Now, admittedly, I’m not the best with bits of paper and would have forgotten which date fancy dress day is on as soon as I am back in the car. If this sounds all too familiar, imagine then instead, the nirvana of having a daily parent update send direct to your smartphone, from which you have access to a daily report emailed at the same time every evening, branded with updates on the nursery and your children.

I’m pretty unique in that I’m both a parent of two young children and the owner of a company delivering technology to nurseries. As a father, I know how best to communicate with parents and what technology (current or future) could facilitate this.

Only a few years ago smartphones and tablets had very little influence on my company’s activities, yet today, they are very much determining how my business operates now and in the future. This is the world we live in now.

Imagine too the benefits of which the same technology will have for the nurseries involved. Let’s consider how much time is actually spent creating these daily reports. Say each report takes five minutes, assuming there are 40 children in the nursery; that equates to:

  • 200 minutes a day
  • 16 ½ hours per week
  • 70 hours per month
  • 830 hours per year or 0.5 of a post

At an average wage of £6.50 per hour, that’s a startling £5,395 per year for something that will invariably end up at the bottom of a nappy bag.

So, if we could make real savings by applying the new technology to something as small as daily reports, what would the savings be for the big stuff like our learning journeys? If it goes anywhere close then it has to be worth considering.